mediaCastpro footage marketplace enhances and integrates AI

mediaCastpro is an innovative B2B marketplace for video producers, filmmakers, journalists and content creators, where users can sell and buy footage on any topic. The platform has been updated to be much more performant and easy to use, and AI has been integrated to enhance content classification and search results.

Genova, Italy, 9th Oct 2024 – mediaCastpro is a B2B online marketplace, designed for audiovisual professionals, journalists and content creators, where registered users can buy and sell footage on any topic. Unlike the many existing microstock and news agencies, mediaCastpro is a true marketplace. As such, mediaCastpro places no limits on the length, size, or format of video files that can be uploaded, does not submit uploaded content for approval, and allows users to freely choose the selling prices of their videos. In addition, mediaCastpro also allows the upload and sale of footage composed of several clips. Another unique feature of mediaCastpro is the ability to sell and buy footage exclusively. If a user purchases a video with the exclusivity clause, he or she is assured that no one else has ever used or will ever use that video. A purchased exclusive video is therefore like a video made on commission, but it is much quicker to obtain. All of these features make mediaCastpro a unique platform that can be used to buy and sell both stock footage and footage of journalistic interest related to news events.

The platform was first opened to the public in 2022. Since the beginning, it has been used by video producers, journalists, content creators, video editors, and filmmakers from all over the world who have given important feedback for the improvement of the platform. Based on this feedback, the mediaCastpro team worked to release several improvement updates.

First, given the traffic that soon increased exceeding expectations, the servers and CDN (content delivery network) were upgraded and the site code and database were optimized. Overall, these interventions decreased the site’s response time by more than 50%. In addition, the process of uploading footage has been simplified and made faster so that it takes less time for vendors. As has been repeatedly stated by many vendors, ease and speed in uploading footage are key factors in choosing which platform to use, so the mediaCastpro team wanted to do its best to meet these needs.

Another important innovation is that an artificial intelligence system capable of analyzing the content in videos has been integrated into mediaCastpro. In this way, the platform has improved the classification of footage for sale and the relevance of search results. And this is just the beginning! This artificial intelligence system will be trained better and better and in the future will also allow even more specific searches based on the content of the videos. The mediaCastpro team is continuing to actively work on industry-leading features.

Because technological advancement cannot forget the environment, the mediaCastpro team decided to move all uploaded video files to Storj, an environmentally friendly cloud storage system. Storj manages to reduce carbon emissions by more than 50 percent compared to using traditional data centers. Choosing partners and suppliers who care about and respect the environment is of paramount importance to mediaCastpro. After all, mediaCastpro’s business model since its inception has been based precisely on three fundamental principles:

• affordability: allowing professionals to sell and buy footage at fair prices, without a middleman keeping most of the proceeds (as is the case with microstock agencies);
• eco-sustainability: avoiding the displacement of several camera operators to film events or subjects that someone else has probably already filmed, perhaps already being on location;
• effectiveness: allowing video uploads, sales, purchases, and downloads in a very short time, without latencies and complications or endless administrative approvals.

From its inception, respect for the environment was one of mediaCastpro’s priorities.

Finally, mediaCastpro has been integrated with a new platform also made by the same company: GoReporter. This new platform allows even citizens who are not professional videographers to upload videos of news events that may be of journalistic interest. Such videos, if deemed of interest by the staff, are put up for sale on mediaCastpro so that interested journalists can view and purchase them at a fair price.

One element on which no improvement update was made, because it was already deemed excellent by all the feedback received, was customer support. The mediaCastpro team is proud to report that all support requests have been answered – from a human person – in less than 24 hours, and more than half of the requests have been answered in less than 60 minutes.

To date, mediaCastpro is open and accessible in 38 countries and handles 18 different currencies, and the list of supported countries and currencies is constantly expanding. More than 200,000 different video clips are currently purchasable on mediaCastpro, which have a combined value of more than $10 million. Clips with video effects (VFX), 2D and 3D animations, and green screen footage that can be customized in post-production are also available for purchase on the platform. The subjects of the clips are varied: you can find people in close-up for commercial use, aerial views with drone, landscapes and nature, animals, cities, video clips related to science or medicine, and many more.

For more information you can visit www.mediacastpro.net.

Media Contact

Organization: netMtech srl

Contact Person: Alessandro Brencich

Website: https://www.mediacastpro.net

Email: Send Email

Contact Number: +393201874335

Address: Via Montevideo, 7/1a, 16129 Genova (GE)

City: Genova

Country: Italy

Release Id: 09102418200

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