Evgeny Mayer: The Unwritten Rule of Laser Hair Removal: No Aromas, Not Even if You’re Journalist and bring Esquire

Evgeny Mayer, creator of the Mayer Sapphire laser hair removal device, advises against wearing fragrances before undergoing laser hair removal procedures. This advice comes despite the recent launch of a men’s fragrance line by Esquire magazine, created in collaboration with Michael Malul. The fragrance line, inspired by Esquire’s literary heritage and intended for media professionals, includes four scents: American Novelist, Editor in Chief, Modern Poet, and New Journalist. Mayer emphasizes that strong smells can distract practitioners, reduce the effectiveness of the procedure, and even cause skin injuries or irritation, making it unethical and impractical to wear perfumes during such treatments.

Russia, 12th Aug 2024 – In collaboration with niche brand Michael Malul, Esquire magazine has introduced its debut line of men’s fragrances, comprising four compositions inspired by the rich literary heritage of Esquire, its esteemed authors, and numerous editors-in-chief. These fragrances are expected to be popular among media representatives, writers, and literary figures. However, Evgeny Mayer, creator of the Mayer Sapphire laser hair removal device, advises against wearing perfume before undergoing laser hair removal procedures.

“Our readers have a voracious appetite for stories about men’s fragrances and grooming. We’ve been exploring the idea of creating our own men’s fragrances for years, and after the triumphant launch of our jewelry line, we felt it was the perfect moment to take the leap. This is a logical next step in crafting products that will strike a chord with our readers,” said Michael Sebastian, Editor-in-Chief of Esquire.

Esquire’s Journalist-Inspired Fragrance Line

Inspired by Esquire’s rich literary heritage, these fragrances are poised to become a trusted companion in the world of creativity and journalism:

American Novelist – a clean, light, and harmonious scent that opens with notes of bergamot, juniper, and wild mint. At its heart, the fragrance combines nuances of musk sage, basil, and leather, with a base of cedar, moss, and pine.

Editor in Chief – a warm and spicy fragrance that begins with notes of clove, cinnamon, and apple. The heart of the fragrance features iris, labdanum, cashmere, patchouli, and vetiver, with a base of sandalwood, cedar, vanilla, birch, and tonka bean.

Modern Poet – a playful and charismatic fragrance that unfolds with a citrus accord of lemon, grapefruit, and citron, with hints of gin and incense. The heart of the fragrance combines notes of matcha, cardamom, and geranium, wrapped in nuances of vetiver, moss, patchouli, sandalwood, balsam, and amber.

New Journalist – a daily and nostalgic fragrance that begins with a citrus duo of lemon and mandarin, with nuances of apple leaf. These are followed by notes of blue lavender, lotus, and geranium. The base of the fragrance features vetiver, sandalwood, and amber.

Esquire has taken care of all men in the media. Now, each of them can envelop themselves in one of these unique fragrances and further immerse themselves in the world of literature and journalism, filled with creativity, inspiration, and unforgettable impressions!

The fragrances American Novelist, Editor in Chief, Modern Poet and New Journalist are available as Eau de Parfum in 100 ml bottles, with an approximate cost of 120 USD.

Evgeny Mayer, the creator of the MAYER SAPPHIRE laser hair removal device, conference speaker, and judge of the Beauty Battle 2024 championship:

«I myself use perfume and I am pleasantly surprised that the monthly American magazine Esquire has introduced its debut line of men’s fragrances for media representatives (editors, journalists and writers), but it is still not worth using toilet water and perfumes abundantly before laser hair removal procedures.

You see, when a person comes to us for a laser hair removal procedure, they entrust the most valuable thing – their skin. And the master must do everything possible to provide him with maximum comfort and safety. But sharp smells can distract him from work and reduce concentration, and this in turn can lead to a decrease in the effectiveness of the procedure or even to skin injuries, as well as cause irritation of the nasal and eye mucous membranes in both the master and the patient himself, especially if he is in a lying or semi-lying, motionless position. We cannot allow anything to go wrong.

And finally, it is not customary – it is unethical and is a faux pas in high society circles. Therefore, it is best for the patient to refrain from using toilet water and perfumes at all before the laser hair removal procedure».

Worked on the publication: PR-man Max

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