Helixbeat Acquires Confused Genius, Expanding into the Marketing Arena
Tampa, FL — Helixbeat, a leader in innovative technology solutions with a focus on healthcare, HR and benefits, visitor management, and facial recognition, is proud to announce its acquisition of Confused Genius, a dynamic and creative marketing agency. This strategic acquisition marks Helixbeat’s expansion into the marketing sector, broadening its service offerings and enhancing its ability to deliver comprehensive solutions to clients.
Empowering Client Success Through Integrated Solutions
The acquisition of Confused Genius represents a significant step forward for Helixbeat as it continues to evolve and adapt to the needs of its clients. By integrating Confused Genius’s expertise in marketing with Helixbeat’s robust technology solutions, the company is positioned to offer a unique blend of services that will drive greater value for its customers.
“We are thrilled to welcome Confused Genius to the Helixbeat family,” said Shan Kumar, CEO of Helixbeat. “Their creative prowess and deep understanding of marketing strategy will complement our existing offerings, enabling us to provide end-to-end solutions that address our clients’ most pressing challenges. This acquisition aligns with our vision of delivering holistic, impactful results.”
Expanding Capabilities Under One Brand
Confused Genius, known for its innovative approach to marketing and branding, has built a strong reputation for helping businesses grow and thrive in competitive markets. The agency’s expertise in digital marketing, brand development, and customer engagement will enhance Helixbeat’s capabilities, allowing the company to serve a wider range of industries with customized, technology-driven marketing solutions.
“Joining forces with Helixbeat is an exciting opportunity for us,” said Shatakshi Tripathi, Founder and CEO of Confused Genius. “We share a common goal of helping clients succeed, and together, we will be able to offer even more powerful solutions that combine creativity with cutting-edge technology.”
Looking Ahead
The integration of Confused Genius into the Helixbeat brand will be smooth, ensuring that existing clients continue to receive the high level of service they expect. The expanded Helixbeat will now offer an even broader range of services, from cutting-edge technology solutions to innovative marketing strategies, all delivered under one cohesive brand.
About Helixbeat
Helixbeat is a forward-thinking technology company that specializes in delivering innovative solutions across healthcare, HR and benefits, visitor management, and facial recognition. With a commitment to excellence and a focus on meeting the evolving needs of its clients, Helixbeat continues to drive progress and deliver value in a rapidly changing digital landscape.
About Confused Genius
Confused Genius is a leading marketing agency known for its creative strategies and results-driven campaigns. With expertise in digital marketing, brand development, and customer engagement, Confused Genius has a proven track record of helping businesses grow and achieve their marketing goals.
Media Contact:
Company Name: Helixbeat
Contact Person: Premal Shah Chief Operating Officer (APAC & EMEA)
Email: premals@helixbeat.com
Country: United States
Website: www.helixbeat.com
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